A custom digital growth strategy for Perry Wisdom Barrett Real Estate Group. Every solution below was built from your data, your gaps, and your market position.
You're the #1 luxury real estate team in Texas. $500.9 million in closed sales in 2024. $2 billion over the last five years. You and the Perry Wisdom Barrett team have done all of that through relationships, referrals, and direct mail.
When we looked at your digital presence, we found something surprising. The #1 team in Texas has almost zero digital growth infrastructure. No active ad pixel. No email nurture system. A template website. A podcast with 70 episodes that doesn't connect to your real estate business. An Instagram with 5,100 followers.
That gap between your offline performance and your online presence is the biggest untapped opportunity we've ever seen in luxury real estate. Everything below is our attempt to close it.
We'll show you how every piece connects and what to implement first.
Let's TalkYou're the #1 luxury real estate team in Texas. Your website runs on Placester, a template CMS that thousands of mid-tier agents also use.
| Page | Purpose |
|---|---|
/ | Homepage (redesigned as above) |
/properties/ | Active listings with cinematic presentation |
/sold/ | Record sales with prices, dates, neighborhood tags |
/neighborhoods/ | Microsites for Park Cities, Preston Hollow, Devonshire, Bluffview |
/market-report/ | Monthly luxury market data (downloadable PDF = lead magnet) |
/team/ | Individual partner pages with bios, stats, specialties |
/about/ | The Perry Wisdom Barrett story, timeline, awards |
/press/ | All press coverage aggregated |
/podcast/ | Alex Perry On Fire integration page |
/contact/ | Upgraded contact with Calendly booking for each partner |
/insights/ | Thought leadership content (renamed from "blog") |
| Page | Primary Keyword | Volume |
|---|---|---|
| Homepage | luxury real estate dallas | High |
| Neighborhoods | park cities homes for sale | High |
| Neighborhoods | preston hollow real estate | High |
| Market Report | dallas luxury market report 2026 | Medium |
| Sold | most expensive homes sold dallas | Medium |
| Team | top real estate agent texas | Medium |
You've built something most luxury agents never attempt. 70 podcast episodes. A dedicated website (aponfire.com). A YouTube channel. A TikTok account. Merch. An email list ("Follow the Flame").
But none of it connects to your real estate business.
On dallasaddress.com:
On aponfire.com:
Keep the self-improvement core. Add 2 new series that naturally bridge both brands:
Series A: "Dallas Addresses" (monthly)
Series B: "The Deal" (quarterly)
You have 3 Instagram accounts. Consolidate to 2:
Create: dallasaddress.com/alex-perry-on-fire
| Week | Podcast | @alexperryonfire | @dallasaddress |
|---|---|---|---|
| 1 | Self-improvement guest | Podcast clip + personal story | Market data post + listing |
| 2 | Self-improvement guest | Behind-the-scenes + clip | Sold announcement + team |
| 3 | "Dallas Addresses" episode | RE clip from episode + reel | Neighborhood guide + listing |
| 4 | Self-improvement guest | Podcast clip + lifestyle | Weekly market snapshot |
Luxury real estate has the longest sales cycle in the business. Someone thinking about a $5M home in Preston Hollow might research for 12-24 months. During that entire period, you need to stay top of mind.
Right now, you have zero mechanism to do that.
Audience: Anyone who opts in via dallasaddress.com or the podcast bridge page
Content framework per issue:
Subject line style: "Preston Hollow just broke a record." / "$47M in off-market deals last month." / "The 3 neighborhoods you need to watch right now."
Lead magnet: "The Q1 2026 Dallas Luxury Market Report" - downloadable PDF gated behind email capture. Update quarterly. Could add 200-500 qualified subscribers per quarter.
Trigger: Someone signs up for "Follow the Flame" on aponfire.com
After this sequence, subscribers who clicked any RE link get added to The Perry Report. Those who didn't stay podcast-only.
Trigger: Manual add when Perry Wisdom Barrett identifies a potential seller
Trigger: Quarterly for clients who bought/sold 2+ years ago
This number should be 10-50x higher.
| Pillar | Content Type | Example | Account |
|---|---|---|---|
| Listings & Sold | Property tours, sold reveals | "Just listed: $8.5M in Preston Hollow." | @dallasaddress |
| Market Intel | Data posts, trends | "Park Cities median up 12% YoY." | @dallasaddress |
| Behind the Deal | Transaction stories | "This deal almost fell apart twice." | @alexperryonfire |
| Personal Brand | Podcast clips, lifestyle | "Episode 71 just dropped." | @alexperryonfire |
| Luxury Lifestyle | Neighborhood guides | "The 5 streets where homes never last." | Both |
| Account | Posts/Week | Stories/Day | Reels/Week |
|---|---|---|---|
| @alexperryonfire | 4-5 | 3-5 | 2-3 |
| @dallasaddress | 3-4 | 2-3 | 1-2 |
Series 1: "Sold. Here's What Happened." (Carousel, bi-weekly)
Tell the story of a closed deal. Slide 1: property photo. Slide 2: the challenge. Slides 3-7: how you solved it. Slide 8: the result. Slide 9: "Thinking about selling? Link in bio." People love behind-the-scenes stories. Positions you as the problem-solver.
Series 2: "Neighborhood in 60 Seconds" (Reel, weekly)
Alex walking through a Dallas luxury neighborhood. Quick hits on median price, what's selling, who lives there, why it matters. Rotate: Park Cities, Preston Hollow, Devonshire, Bluffview, Highland Park. Hyperlocal content gets saved and shared. Relocating buyers use these to shortlist neighborhoods.
Series 3: "Price This Home" (Carousel or Reel, weekly)
Show a property. Ask followers to guess the price. Reveal on the last slide with market context. Interactive content drives engagement. Comments boost algorithm reach.
Series 4: "Podcast Moments" (Reel, every episode)
The most engaging 30-60 seconds from each podcast episode. Emotional moments, surprising insights, funny exchanges. Drives podcast listens and shows Alex's personality.
Series 5: "What $X Gets You in Dallas" (Carousel, monthly)
Show what $3M, $5M, $10M, $20M buys in different neighborhoods. Compare across areas. This format goes viral in real estate. Out-of-market buyers share these.
Here's the pitch in one sentence: You do $500M a year without spending a single dollar on digital ads. Imagine what happens when you add paid acquisition on top of that.
| Platform | Best For | Why |
|---|---|---|
| Meta | Seller leads, brand awareness | Precise geographic + income targeting. Target homeowners in specific zip codes. |
| YouTube | Out-of-state buyers | Pre-roll ads on Dallas relocation content. Long-form storytelling. |
| Google Search | High-intent buyer capture | "Luxury homes for sale Park Cities" and similar active searches. |
| Level | Monthly Spend | Goal |
|---|---|---|
| Entry (testing) | $3,000-$5,000 | Prove concept, establish baseline CPL. 90-day test. |
| Scale (proven ROI) | $10,000-$25,000 | Consistent buyer and seller lead pipeline. Add YouTube + retargeting. |
| Domination | $25,000-$50,000 | Full-funnel across all platforms. Most visible luxury RE brand in DFW online. |
| Metric | Conservative | Moderate | Aggressive |
|---|---|---|---|
| Monthly spend | $5,000 | $15,000 | $30,000 |
| Cost per lead | $150 | $120 | $100 |
| Leads/month | 33 | 125 | 300 |
| Qualified rate | 10% | 12% | 15% |
| Qualified leads/mo | 3 | 15 | 45 |
| Avg transaction | $5M | $5M | $5M |
| Commission (2.5%) | $125K | $125K | $125K |
| Deals to break even | 1/year | 1.5/year | 3/year |
At even the most conservative estimate, you need ONE additional deal per year from paid traffic to cover your entire annual ad budget.
Target: Homeowners in Park Cities and Preston Hollow (75205, 75225, 75209, 75220, 75229)
Income qualifier: Household income $500K+
Platform: Meta (Facebook + Instagram)
Objective: Seller lead generation
Angle: "We sell homes before they hit the market. Your neighbors are selling off-market. Are you missing your window?"
HOOK (0-3 sec)
Text on screen over cinematic Dallas skyline: "$500 million in one year."
BODY (3-20 sec)
"That's what our team closed last year in Dallas luxury real estate. We've been the #1 team in Texas three years running. But the number that matters most? The one we never publish. The number of homes we sell before they ever hit the market. If you own a home in Park Cities or Preston Hollow, your property might be worth more than you think. And we might already have a buyer."
CTA (20-30 sec)
"Get a private valuation. No obligation. No listing required. Link below."
VISUAL DIRECTION
Aerial shots of Dallas luxury neighborhoods. Quick cuts of sold signs, handshake moments, property exteriors. Dark, cinematic color grade. Gold text overlays.
HOOK (0-2 sec)
"Your neighbor just sold for $8.2 million."
BODY (2-12 sec)
"And they never listed it publicly. We handle more private luxury sales than any team in Dallas. If you're in Preston Hollow or Park Cities, we should talk."
CTA (12-15 sec)
"Tap to find out what your home is worth."
VISUAL DIRECTION
Single property exterior shot. Text overlays telling the story. Fast, clean, to the point.
HOOK (0-3 sec)
"Thinking about Dallas? Here's what $5 million buys you."
BODY (3-35 sec)
"If you're coming from LA, New York, or Chicago, your dollar goes further here. $5 million in Park Cities gets you 5,000+ square feet on a half-acre lot with a pool, guest house, and a 10-minute drive to everything. We've helped over 200 families relocate to Dallas in the last 3 years. We know the neighborhoods, the schools, and the streets where homes hold value."
CTA (35-45 sec)
"Book a 15-minute call with our team. No pressure. We'll show you what's possible. Link below."
VISUAL DIRECTION
Property tour montage. Multiple luxury homes. Lifestyle shots of Dallas neighborhoods. Warm, aspirational tone.
IMAGE
Professional headshot of Alex Perry. Clean, dark background. Gold accent text.
HEADLINE
"The #1 real estate agent in Texas."
PRIMARY TEXT
"I've closed over $2 billion in Dallas luxury homes. My team of 4 outsells teams of 20. If you're buying or selling in the $3M+ range, I'd like to show you why. No pitch. No pressure. Just a conversation. Book below."
CTA BUTTON
"Book a Free Consultation"
| Angle | Core Message | Target | Emotional Driver | Best Format |
|---|---|---|---|---|
| Off-Market Authority | "We sell homes before they hit the market." | Sellers in luxury zip codes | Exclusivity, FOMO | Video testimonial or property reveal |
| Social Proof Dominance | "$2B sold. #1 in Texas. 3 years running." | Buyers and sellers | Trust, safety | Static image with stats |
| Relocation Magnet | "Your dollar goes further in Dallas." | High-income in CA, NY, IL, FL | Aspiration, value | Property tour video |
| Podcast Authority | "You know me from the pod. Here's what I do M-F." | Podcast listeners, retarget from aponfire.com | Trust through familiarity | Podcast clip + RE overlay |
Every strategy above is ready to implement. We'll walk you through the priorities and build the first piece for free.
Let's Talk